Kelly S. Chung is the founder and CEO of FEMMUE.
She became a beauty entrepreneur in 2008, and after six years of working non-stop, she realized that her mind and body were imbalanced and she needed to love herself more. Flower arrangement became a weekly ritual, and she absolutely indulged in flowers. Ultimately, in 2015, FEMMUE was born from her vision of self-love through the energy of flowers. FEMMUE captures the healing and reinvigorating aspects of flowers, which she calls “Flower Therapy”.
FEMMUE stands for, a woman’s transition. (La Femme Mue)
EVERY WOMAN CAN BE BEAUTIFUL
WHEN SHE LOVES AND FOCUSES ON HERSELF.
EMBRACE THE MOMENT.
- Kelly, Founder -
FEMMUE is a niche skincare brand which embodies the latest innovation in modern botanical cosmetics.
Stemming from a passion for the energy of flowers,
FEMMUE has developed its ingredients into “Flower Therapy” for the skin.
FEMMUE products capture every healing aspect of flowers – the scent, the texture, the colors, and the antioxidants.
It took us four years to create the outstanding textures, sensual scents, super stable formulas that are surprising,
delightful, and high-performing.
Our products are cruelty-free and have been extensively tested in the laboratory
to ensure that they are safe for all skin types.
We explore the world for the best ingredients with the best results and bring them to you.